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Books

Blink, how experts are thinking

01.03.09 | Comment?

I just finished the book Blink, The Power of Thinking Without Thinking
by Malcolm Gladwell.

Blink, a sweet book by Malcolm Gladwell

A few important lessons here:

  • Truly successful decision making relies on a good balance between deliberate thinking and instinctive thinking.
  • Don’t make important decision when you have a high heart rate. Once above a certain point the brain just shuts down the parts that make you smart.
  • Prejudice influences the perception of quality more than we might think.
  • There can be as much value in the blink of an eye as in months of rational analysis.

This is more than a really clever look on what goes on in the mind when we make decisions. I love it.

The book is very well-wrought, a bit scary in some places and also just a very smooth read. I’m sure everyone can finish this book in a few evenings if they want to.

My Score: 9/10

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