There are 3 parameters everybody wants in any project.
The project has to be:
The golden rule is you can only have 2.
- A fast & cheap project is rarely gonna be good.
- A fast & good project isn’t cheap.
- And a cheap good project won’t be fast.
So please choose whether you want it cheap, or fast.
Don’t compromise on the good part.
a Hoss Gifford quote – via Claudio Capodifoglia
Creativity in art and advertising requires a certain amount of chaos, after all creating ideas is an organic process.
These are some actions I noticed that can make the difference under such conditions.
- Keeping a good risk log, thinking up correct mitigations.
- Having a stakeholder list and a communication plan.
- Practicing disciplined asset management.
- Putting exceptional effort in illustrating the technical and time-based constraints, so everyone has the correct expectations.
- Practicing active quality assurance, involving creative direction from start to finish.
- Having people challenge each other with great mutual thrust.
- Creating opportunities for people with all kinds of skills to communicate naturally. (the brand team philosophy)
The advertising industry is creativity driven. The message of a campaign needs to get across in all it’s aspects.
I look at it as very harsh quality assurance. Sometimes that means making an unplanned iteration, or starting over in the middle of a project.
And that unpredictability factor is where I think the greatest challenge lies, to be able to still deliver within budget and on time. This is hard and requires good strategy and business insight.
Last month I started to work as a project manager for Duval Guillaume, a big advertising agency based in Belgium. The core business of Duval Guillaume is creating strong brands using an idea-centric approach.
Just so you know, my professional headquarters remains at Nascom.